The present invention relates to an automatic print frame setting apparatus, comprising:image displaying means 3 for displaying, on a monitor screen, image data used for producing photo prints;size setting means 6 for setting one or more types of print sizes for the same image data;print frame displaying means 7 for displaying, on the monitor screen, a print frame visually representing the set print size together with the image data; andprint image data producing means 10 for producing, based on the set print frame, print image data used for producing photo prints,wherein the print frame displaying means 7 includes automatic print frame producing means 9 that simultaneously displays, on the monitor screen, only two print frames, which are a first print frame whose aspect ratio is nearest to a square and a second print frame whose aspect ratio is farthest from a square, when at least three types of print frames are set, and automatically calculates, based on the first print frame and second print frame, print frame data of a print size which is not displayed on the monitor screen.