US Patent 7761464 Diversifying search results for improved search and personalization

The claimed subject matter provides systems and/or methods that facilitate diversifying search results to improve searching and/or personalized searching. An interface component can receive a query. Additionally, a result diversification component can modify diversity of a set of search results obtained by a search engine in response to a query based at least in part upon one or more dimensions of diversity. The dimensions of diversity can include document topic, document type, document genre, domain of document, document age, location associated with the document, commercial characteristics of the document, user intent, and the like.