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US Patent 7761805 Displaying items using a reduced presentation

Patent 7761805 was granted and assigned to Yahoo! on July, 2010 by the United States Patent and Trademark Office.

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Patent
Patent
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Patent attributes

Current Assignee
Yahoo!
Yahoo!
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Patent Jurisdiction
United States Patent and Trademark Office
United States Patent and Trademark Office
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Patent Number
77618050
Patent Inventor Names
Swati Raju0
Andrew Wooldridge0
Ashley Woodman Hall0
Oliver Thomas Bayley0
Date of Patent
July 20, 2010
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Patent Application Number
115195630
Date Filed
September 11, 2006
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Patent Primary Examiner
‌
Thanh T Vu
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Patent abstract

To reduce the amount of space needed to display an item, while still retaining meaning for the item, a reduced presentation is determined for the item. The reduced presentation is based on analysis of a portion that contains information that may be less important for the user to see in order to understand the whole item. The item may contain a portion that is based on user input. It is this portion upon which the reduced presentation determination may be made. However, the reduced presentation determination may be based on another factor. For example, the technique is applicable to displaying any list of items that have some common pattern in the items. Based on analysis of the common pattern, a reduced presentation can be determined for at least one of the items.

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