Patent attributes
A rectangular banner display assembly for the rapid installation and replacement of ad banners having a frame with two horizontal members both of which are built of extruded segments with channels along which a pre-rolled banner is slid into position during installation. The frame includes a member supportive of a spindle over which the pre-rolled banner is placed and from which the banner is drawn longitudinally. A vertical end-cap with a hinge-able flap partially occludes the member supportive of a spindle while in a closed position, but is opened to access the spindle. A second vertical end cap with a hinge-able flap is opened to expel a banner to be replaced. A method of quickly replacing a previously installed ad banner with a new ad banner by taping the leading end of a new banner with the trailing end of previously installed banner is disclosed. While expelling the previously installed ad banner out the end of the banner display assembly, the new ad banner is drawn along to take its place.