Compositions comprising an ionic liquid active composed of an ion active and an ionic liquid-forming counter ion, wherein the ion active is capable of delivering a fabric treating benefit, a surface treating benefit, and/or an air treating benefit. The compositions are substantially free of added water and have a viscosity less than about 5000 mPa·s at room temperature. The compositions are easily diluted with water and/or organic solvent, without formation a gel phase during the dilution process. Various products, especially a unit dose product, made with such compositions are also disclosed.