US Patent 7778871 Optimal sequencing of marketing events

A system and method for optimizing and sequencing marketing events for offering to candidates. The system comprises a software application stored on a computer readable medium. The software application comprises an optimization tool and a timing tool. The optimization tool optimizes marketing events from a first list for candidates from a second list. Each marketing event from the first list comprises a marketing offer and an identified channel means for communicating the marketing offer. The timing tool determines an optimal sequence for offering each of the optimized marketing events to the candidates.