An end cap for use in a shade assembly for use in a vehicle wherein the end cap is a rotating end cap. The end cap is capable of rotating and twisting and includes a base and a rotating connector partially arranged within an end of the base. The rotating end cap also includes an extension with the rotating connector partially arranged within an end of the extension. The rotating end cap will allow for the end cap to effectively reduce its length by rotating the extension with relation to the base from a generally parallel position to one having an orthogonal position between the extension and base.