The object of this invention is to mechanically jig a fish lure with a bait casting reel without using the fishing rod to jig the lure. Normally to jig a fish lure one must move the fishing rod either vertically, horizontally, or jerk the fishing line by hand. The jigging action of this bait cast reel (how rapid and how long in distance the jig will travel) will determine the desired intensity and resonance of the rattle used in the lure to attract fish. A jigging action in this fishing reel is accomplished by simply cranking the reel crank 14 on the jig reel.