Patent 7814413 was granted and assigned to Oracle on October, 2010 by the United States Patent and Trademark Office.
In one embodiment, a system for controlling content on a web page is provided. In the embodiment, the system includes a display map configured to identify selected content to be displayed to a selected position within one or more web pages. Moreover, the system includes a web page control logic configured to display content to one or more web pages based on the display mapping where the displayed content can be reorganized by modifying the display mapping without modifying the web page control logic.