Patent 7818904 was granted and assigned to Cole & Ashcroft, Lp on October, 2010 by the United States Patent and Trademark Office.
A light-weight display easel assembly for use with photographs and photographic greeting cards is described, wherein the display device is a substantially planar sheet or panel of paperboard or similar cellulose-containing material having a plurality of die-cut flaps thereon, each of the die-cut flaps having one scored edge which allows for the outward folding of the flap. The display easel further comprises a plurality of adhesive strips on the front face of the paperboard, for attachment of a photograph or photographic greeting card thereto. The display easel, once assembled, is lightweight enough such that it can be mailed without the need for excess postage fees. Additionally, due to the attachment of the display easel to substantially the entire back face of a photograph, the entire photograph is fully supported and is therefore resistant to creases, indentations, warping, and other damages which can occur during the mailing process.