US Patent 7819323 Communication facilitation

A method of facilitating communications using a product item is disclosed. The product item includes a surface having disposed thereon or therein coded data. In one implementation sensing data is received from a user device. The sensing data resulted from sensing the coded data. A determination is made that the sensing data is indicative of a communication request associated with a provider. A provider address is provided to the user device. A message and a destination address sent from the user device to the provider address is then received. Finally, the message is forwarded to the destination address.