US Patent 7835657 Image forming apparatus and control method thereof

An image forming apparatus capable of varying a transferring force according to an amount of developer, thereby improving transfer quality, and a control method thereof. The image forming apparatus includes a plurality of photoconductive media on which electrostatic latent images are formed, a transfer unit onto which color developer images respectively developed on the plurality of photoconductive media are transferred and superimposed in sequence, and a controller to control in a manner that electric potential differences between image areas and non-image areas of the electrostatic latent images vary in an order in which the color developer images are transferred.