Patent attributes
A method for displaying content in a shoe system that includes a shoe having an upper includes the steps of: selecting a first region on the upper to display content and defining a first display area within the first region of the upper that permits an interior of the shoe to be visible therethrough and identifying a first area on an innerliner that is constructed to be worn on a foot inside the upper of the shoe; the first area being an area that is specifically selected in view of the location of the first display area such that when the innerliner is worn with the shoe, the first area is in registration with the first display area. The method also includes placing first content on the inner liner in the first area such that the first content is displayed area when the innerliner is worn with the shoe, thereby allowing the shoe to have different, customizable appearances depending upon the content.