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US Patent 7860996 Media streaming with seamless ad insertion

Patent 7860996 was granted and assigned to Microsoft on December, 2010 by the United States Patent and Trademark Office.

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Patent abstract

The present disclosure relates to playback of video/audio streaming media data with seamless advertisement insertion. A content player monitors playback of the media stream and determines a location to insert an advertisement. The content player pauses downloads of the media stream and begins downloading the advertisement while the media stream continues to be rendered. The advertisement is, consequently, loaded prior to a start time and allows for an instantaneous rendering at an advertisement insertion point in the media stream.

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