An umbrella hub is provided that is operative to engage an umbrella cord for maintaining an umbrella in an open position. The hub can comprise a hub body, a channel, a passage section, and an engagement section. The hub body can comprise a series of projections extending outwardly from the hub body. The channel can be formed in one of the projections of the hub body. The channel can be configured to allow the cord to pass therethrough. Further, the passage section can be configured to allow the cord to pass freely therethrough. Finally, the engagement section can be configured to engage the cord to prevent upward movement of the cord relative to the hub body.