A re-positionable magnetic art apparatus which is provided in a variety of shapes and sizes. Characters of the apparatus are attracted to a sheet which underlies a picture within a frame, the frames provided in a variety of shapes. A clear laminate covering the picture separates the removably positionable characters from the picture, thereby providing for picture clarity throughout the life of the apparatus. Pictures are provided with characters which match both picture theme and picture scale, ensuring realistic artistic expression. Accessory character material is available which is printable on an inkjet printer.