US Patent 7872624 Liquid crystal display device

A liquid crystal display device includes a liquid crystal display element section that is initialized such that the alignment state of liquid crystal molecules is transitioned from a splay alignment to a bend alignment capable of displaying an image, and a driving circuit that applies, in the initialization, a transition voltage, which causes the alignment state of the liquid crystal molecules to be transitioned from the splay alignment to the bend alignment, to the liquid crystal display element section. In particular, the driving circuit includes a transition voltage setting unit that alternately sets the transition voltage at a first polarity and a second polarity that is opposite to the first polarity.