A driving method and apparatus for a liquid crystal display uses a comparison between the previous frame and the current frame to expand the contrast ratio and reduce the manufacturing cost. A limited amount of data from the current image may be used: either using a limited area of the image or merely the amount of green in the overall image or the limited area. In the apparatus, an image signal modulator expands the contrast of the input data when the previous image is analogous to the current image to thereby generate output data. A timing controller re-arranges the output data to apply the output data to a data driver.