US Patent 7890370 Using alerts to bring attention to in-store information

A method is provided that uses alerts to bring in-store information that is of interest to the attention of team members working in a retail store. To send an alert to a team member logged in to a device data, data from a source is evaluated against business rules. An event is generated when a piece of data satisfies the business rules. The event indicates that the piece of data is of interest. A task is activated for the event and assigned to the team member acting in a role associated with the source of the event. An alert is sent to the device that the team member is logged in to indicating that the team member has been assigned the task.