US Patent 7895212 Method for estimating a prestige of an entity

A method and an apparatus for estimating a prestige of an entity, as for example a firm, company or name, is disclosed wherein a score value is assigned to an entity as a function of an occurrence of terms associated with said entity in search results. The search results are obtained by searching an information space such as the internet. This enables, for example, companies or divisions, to infer their public standing from an analysis of search results obtained through internet search engines. It is possible to compare a plurality of entities with respect to each other in an automated fashion.