US Patent 7900229 Convergence of interactive television and wireless technologies

A system and method for utilizing user profiles in an interactive television system. An interactive television system includes a broadcast station, a set-top box, and a remote mobile or fixed unit. The system is configured to create and/or update a user profile in response to an access made in a first access mode. In response to detecting a user access in a second access mode, the system accesses the user profile, selects data based at least in part on the user profile, and transmits the data to the user.