Is a
Patent attributes
Patent Jurisdiction
Patent Number
Patent Inventor Names
John Matthew Santosuosso0
Eric Lawrence Barsness0
Date of Patent
March 8, 2011
0Patent Application Number
113794830
Date Filed
April 20, 2006
0Patent Primary Examiner
Patent abstract
Advertisements may be selected for display to a user in a computer game environment based at least in part on one or more of a personality trait of the user as determined from monitoring a behavior of the user as the user is participating in the computer game environment, a user affinity for a subject of another advertisement as determined from monitoring activity of the user after the user views the other advertisement while the other advertisement is displayed in the computer game environment, and a characteristic of the user as determined from a username selected by the user.
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