An ink jet recording medium comprising a substrate and at least one ink-receiving layer on the substrate, wherein said ink-receiving layer after recording has the characteristic that the sum of image clarity values is 130 or more (when measured by optical combs of 0.125 mm, 0.25 mm, 0.5 mm, 1.0 mm and 2.0 mm) and the regular reflection strength is 30 or more, makes it possible to record a high quality image which has high glossiness and photographic feel.