Is a
Patent attributes
Current Assignee
Patent Jurisdiction
Patent Number
Date of Patent
March 22, 2011
Patent Application Number
11937743
Date Filed
November 9, 2007
Patent Primary Examiner
Patent abstract
Systems and methods are provided for receiving a request to display at least one product. A substitute product for the at least one product is selected from a plurality of substitute products. The selection may be based on, for example, expected revenue from display of the selected substitute product, expected revenue for purchase of the selected substitute product, or a substitution success rate. The selected substitute product is then displayed.
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