Patent attributes
A method and apparatus for managing the delivery of electronic messages using bounce profiles is provided. A bounce profile is a set of data that may be used by a mail server in redelivering an electronic message that was not successfully delivered (i.e., bounced) to a recipient of an electronic message. A sender mail server, upon determining that an electronic message sent to a recipient mail server bounced, may select a bounce profile, among a plurality of bounce profiles, that is associated with a trait of the bounced electronic message, such as a domain of the recipient or a message type of the bounced electronic message. The sender mail server determines whether, and how, to redeliver the bounced electronic message to the recipient mail server based on information specified by the selected bounce profile.