Patent attributes
A method of displaying an independent advertisement while providing a broadcasting service and a user terminal executing the method are disclosed. In one embodiment, the user terminal outputs broadcast data, received from a broadcasting system, during a broadcast program output period, then outputs stored advertisement data received earlier from an advertisement server or advertisement data received real time during a predetermined advertisement data output period, and outputs broadcast data received real time at the end of the advertisement data output period. According to at least one embodiment, a broadcasting device and an advertising device can be separated to have targeted advertisements delivered to a user during a commercial time of regular broadcasting, maximizing the effect of advertisement.
