A printer is equipped with a supply roller for sending a piece of sheet from pieces of sheets stacked within a cassette; a pair of feed-in rollers for sending the piece of sheet supplied from the supply roller toward a printing region; and a sheet sensor provided between the supply roller and the pair of feed-in roller. The printer rotates the pair of feed-in rollers in a forward direction in a case that the sheet sensor detects presence of the sheet at a timing when it is found that printing data for a subsequent sheet is not stored within the printer. On the other hand, the printer rotates the supply roller in a reward direction when the sheet sensor detects non-presence of the sheet at the timing when it is found that the printing data for the subsequent sheet is not stored within the printer.