US Patent 7937287 Meeting effectiveness program optimization

A method and system of developing an event designed to appeal to prospective attendees associated with an event-owner. First and second different events are defined as a function of modeled values and defined attributes having values corresponding to collected preferred values. The event-owner compares the first reward program to the second reward program as a function of the weighted prospective attendee preferred values and selects and implements one of the events based on the provided comparison.