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US Patent 7937383 Generating anonymous log entries

Patent 7937383 was granted and assigned to Microsoft on May, 2011 by the United States Patent and Trademark Office.

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Patent
Patent

Patent attributes

Current Assignee
Microsoft
Microsoft
Patent Jurisdiction
United States Patent and Trademark Office
United States Patent and Trademark Office
Patent Number
7937383
Date of Patent
May 3, 2011
Patent Application Number
12024989
Date Filed
February 1, 2008
Patent Citations Received
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US Patent 11805300 System for taking action using cross-device profile information
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US Patent 12063421 Directing online advertisements based on software observation of presentation of television advertisements
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US Patent 11974025 Targeted television advertisements based on online behavior
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US Patent 11689780 Methods of using proxy IP addresses and redirection for cross-device actions
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US Patent 11949962 Method and computer system using proxy IP addresses and PII in measuring ad effectiveness across devices
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Patent Primary Examiner
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Etienne P LeRoux
Patent abstract

Assigning session identifications to log entries and generating anonymous log entries are provided. In order to balance users' privacy concerns with the need for analysis of the log entries to provide high quality search results, non-user-specific data fields, such as a user's location (e.g., city, state, and latitude/longitude) and connection speed, are inserted into the log entries, and user-specific data fields, such as the IP address and cookie identifications, are deleted from the log entries. In addition or alternatively, prior to anonymization of the log entries, session identifications are assigned to identified groups of log entries. The groups are identified based on factors such as the user's identification, the IP address, the time of search, and differences between the search terms used in the search queries.

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