Patent attributes
A method for conducting a fantasy sports auction for a plurality of players utilizing a plurality of pre-recorded multimedia clips is disclosed. The method includes initiating an auction session including a plurality of participating team bidders, selectively displaying data associated with an individual player during the auction session, and displaying a starting bid for the individual player on the user interface. A series of progressively higher bid levels associated with the player is displayed and the participating bidders are prompted to make bids by playing at least one of the multimedia clips. Bids are received from the participating bidders and visual representations are provided for each bid on the user interface. A winning bidder is determined based on the receipt of a bid associated with the highest bid level displayed.