A digital camera 1 comprising a xenon strobe light device 15 and an LED strobe light device 16, wherein, when strobe light consecutive imaging is performed when the strobe light is set to “automatically-switched strobe light”, the digital camera 1 illuminates a xenon tube 27 by controlling the xenon strobe light device 15 synchronously with each instance of imaging for a predetermined number of frames, and when the number of consecutively-imaged frames exceeds a predetermined number of times, the digital camera 1 switches the strobe light to the LED strobe light, and illuminates the LED synchronously with each instance of imaging in the consecutive imaging by controlling the LED strobe light device 16.