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US Patent 7949722 Enhanced video programming system and method utilizing user-profile information

Patent 7949722 was granted and assigned to ACTV (company) on May, 2011 by the United States Patent and Trademark Office.

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Patent attributes

Current Assignee

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Patent Jurisdiction

United States Patent and Trademark Office

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Patent Number

Patent Inventor Names

Carl R. Duda0

Jeffrey M. Harrington0

Michael R. Abato0

Craig D. Ullman0

Date of Patent

May 24, 2011

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Patent Application Number

094093050

Date Filed

September 29, 1999

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Patent Citations Received

US Patent 12028299 Methods, systems, and computer program products for processing a data object identification request in a communication

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US Patent 11921669 Computer systems and processes configured to identify behavioral, action, activity, and/or emotional states of a person and to respond to the identity of the states

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US Patent 11948588 Methods, apparatus and articles of manufacture to provide secondary content in association with primary broadcast media content

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US Patent 12002478 Methods and apparatus to perform audio watermarking and watermark detection and extraction

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Patent Primary Examiner

Douglas B Blair

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Patent abstract

Maintaining a file specifying a “donut” of dynamic, hierarchical, shared user-profile information. The donut contains a user profile or acts as a key to a data repository containing it, and it specifies user-profile information such as user characteristics, viewing preferences, hobbies, and spending habits. The donut is accessed by browser programs, associated web server programs, and other applications for use in routing content to the user associated with the donut.

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