Patent 7958529 was granted and assigned to Netflix on June, 2011 by the United States Patent and Trademark Office.
An account in an item rental service is shared with others using computer-implemented profiles, subject to computer-enforced constraints. In one embodiment, a method provides for establishing a user account, wherein the user account is associated with an account owner, wherein the user account comprises a first ordered queue indicating two or more items that the account owner desires to rent; receiving a request to add a second ordered queue to the user account, profile member identifying information, and a constraint value; creating and storing a profile record based on the profile member identifying information and the constraint value, wherein the profile record is further associated with a second queue; receiving a request to add a specified rental item to the second queue, wherein the specified rental item does not conform to the constraint value; and adding the specified rental item to the second queue only in response to receiving confirmation by the account owner.