Patent attributes
There is provided a customized gift card and methods for customizing the gift card with buyer-selected downloadable content. A buyer may associate pre-purchased downloadable content with a gift card such that the card is “preloaded” for a recipient. The recipient may then redeem the customized gift card and download or access the pre-purchased content. The customized gift card may also include a buyer-selected image and/or personalized message on the face of the card. Alternatively, the customized gift card may have a generic design. Various methods are provided for producing the cards and selecting the downloadable content, including purchasing the card online and having it delivered; buying a generic card and associating content with it online; and purchasing and preloading the card at a dispenser, or kiosk.
