Patent attributes
Data relating to usage patterns of the user are stored. The data includes a context portion having information as to the context in which items were used and an interest rating portion indicative of an interest of the user in one or more objects of interest. The data is clustered into clusters of data points. For each of the clusters, a centroid is determined. The centroid includes a context portion and an interest rating portion. A current context of the user is received. Clusters are selected by comparing a data point representing the current context with the context portion of one or more centroids. Based on the selected clusters, an interest rating is computed. The computed interest rating indicates an interest of the user in one of the one or more objects of interest, given the current context.
