Patent attributes
A method of driving an image display apparatus having a display section having a plurality of pixels arranged in a matrix. Each of a plurality of frames of a digital video signal are converted into a plurality of subframes having different display periods each shorter than a one-frame period, in order to display the video signal at a plurality of gradation levels. The pixels in the display section are driven by turning on or off the subframes according to a first subframe pattern to give each of the gradation levels to pixels in odd columns and odd rows and pixels in even columns and even rows among the pixels in the display section and a second subframe pattern to give each of the gradation levels to pixels in odd columns and even rows and pixels in even columns and odd rows among the pixels in the display section.
