The liquid ejection head comprises: a pressure chamber which is connected to a nozzle; a diaphragm which constitutes one face of the pressure chamber; and a piezoelectric element which deforms the diaphragm for ejecting liquid inside the pressure chamber through the nozzle, wherein the liquid is ejected by driving the piezoelectric element in a temperature region in which a tendency of increase or decrease in viscosity of the liquid with respect to temperature of the liquid and a tendency of increase or decrease in a piezoelectric d constant of the piezoelectric element with respect to temperature of the piezoelectric element have a prescribed relationship.