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US Patent 7991710 Intrusive feature classification model

Patent 7991710 was granted and assigned to Google on August, 2011 by the United States Patent and Trademark Office.

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Patent
Patent

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Current Assignee
Google
Google
Patent Jurisdiction
United States Patent and Trademark Office
United States Patent and Trademark Office
Patent Number
7991710
Date of Patent
August 2, 2011
Patent Application Number
12041309
Date Filed
March 3, 2008
Patent Primary Examiner
‌
Jeffrey A. Gaffin
Patent abstract

Landing pages associated with advertisements are partitioned into training landing pages and testing landing pages. Iterative training and testing of a classification mode on intrusion features of the partitioned landing pages is conducted until the occurrence of a cessation event. Feature weights are derived from the iterative training and testing, and are associated with the intrusion features. The associated feature weights and intrusion features can be used to classify other landing pages.

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