US Patent 8000749 Access and use of ad content loaded onto wireless telephones

Ad content for display on a display of a wireless telephone is loaded onto the phone, e.g., at the time of manufacture or distribution, or later after initial sale of the phone. The phone memory also includes software features by which the user of the phone can access specific ad content. The ad content includes information, e.g., a coupon or bar code, for presentation to a merchant on the display of the phone at the point of sale of a product or service promoted in the ad.