Patent 8002441 was granted and assigned to Southern Imperial, Inc. on August, 2011 by the United States Patent and Trademark Office.
An adjustable arm gondola lighting system is provided. The adjustable arm gondola lighting system allows a user to illuminate retail merchandise located on a vertical wall by angularly and linearly adjusting the positioning of a light element of the adjustable arm gondola lighting system. The adjustable arm gondola lighting system may integrate a light shade which may include advertising by having printed graphics thereon. The light shade can be positioned around or within a light element to adjust the lighting characteristics of the adjustable arm gondola lighting system.