A heat-sensitive transfer image-receiving sheet, which is used in an image formation system that continuously produces printed outputs at intervals of 5 seconds or below between the end of ejection of one sheet printed and the start of ejection of the next sheet printed, and which has on a support at least one receptor layer containing a latex polymer comprising repeating units of vinyl chloride component and at least one heat insulation layer containing hollow polymer particles; and a method of forming an image, which uses utilizes the above heat-sensitive image-receiving sheet.