A method, apparatus, and system of a campaign in a geo-spatial environment is proposed. In one embodiment, a method includes populating each profile of a geo-spatial social network with an address data, forming a group in support of a campaign in the geo-spatial network when a particular user creates the group in support of the campaign and automatically communicating media to a physical location of a member of the group based on the address data associated with each profile of the geo-spatial network. The method may also include automatically creating the group based on a public data associated with each profile of the geo-spatial social network even prior to certain users associated with each profile registering geo-spatial social network by applying the public data to the each profile.