US Patent 8078493 Method and system for pause ads

A system and method for displaying ads on a client-side video replay system during a pause mode. The method may comprise determining that the video replay system should enter a pause mode, obtaining an ad, and displaying the ad on a display of the video replay system during the pause mode. Determining that the system should enter pause mode may include detecting that a user has pressed a pause button located on a remote control or a display screen. The system may comprise a display, a processor, memory, and software applications configured to (i) determine that the system should enter a pause mode, (ii) obtain an ad, and (iii) display the ad on the display.