Patent attributes
A method for making a recommendation, comprising obtaining a plurality of recommendations for a plurality of items from a plurality of members of a social networking utility, ranking the plurality of recommendations based on a relationship proximity of the plurality of members to an inquiring member within the social networking utility, wherein the relationship proximity is closest for friends of the inquiring member, and farthest for strangers to the inquiring member, wherein friends of the inquiring member are within a network of the inquiring member, and strangers of the inquiring member are outside of the network of the inquiring network, performing a search for one of the plurality of items, and displaying the plurality of recommendations associated with one of the plurality of items in an order defined by the ranking.