Patent 8099315 was granted and assigned to AT&T Intellectual Property I on January, 2012 by the United States Patent and Trademark Office.
A user interest profile, which indicates a portion-varying level of user interest toward a first streaming media item, is determined. The user interest profile is based on a plurality of ratings inputted by a user for a plurality of respective portions of the first streaming media item. A second streaming media item is recommended to the user based on the user interest profile.