Patent attributes
A system and method for a physically-based gift key enabling a purchaser to deliver a single, fully integrated gift item to a recipient and including an electronic greeting card and store credits redeemable online is presented. The method includes the steps of activating a gift key, customizing an electronic greeting card associated with the gift key at a host site via physical or wireless linkage of a gift key to a first local computer, accessing the greeting card at the host site via linkage of the gift key to a second local computer, and redeeming store credit associated with the gift key at a retail website accessible from the host site. The system includes gift key and host computer system directly or indirectly controlling a host site. A local computer automatically launches a website at host or retailer levels when the gift key is linked to the local computer.
