US Patent 8117037 Adaptive information presentation apparatus and methods

An adaptive advertising apparatus and associated methods. In one embodiment, the apparatus comprises a computer readable medium having at least one computer program disposed thereon, the at least one program being configured to adaptively present (e.g., display) advertising-related content (e.g., audio, video, images, etc.) that is contextually related to inputs provided via an input device such as a for example touch-screen display device. In one variant, the at least one program analyzes user input to determine a context of the input, and selects advertising related to the context for presentation to the user.