Is a
Patent attributes
Current Assignee
Patent Jurisdiction
Patent Number
Date of Patent
March 6, 2012
Patent Application Number
10830870
Date Filed
April 23, 2004
Patent Citations Received
Patent Primary Examiner
Patent abstract
A computer memory attached to a user computer system that is used by a user is described. The memory contains an advertising characterization data structure that can be used to select advertising for the user. The data structure contains a identifier passed to the user computer system by a remote computer system. The identifier is mapped by a dictionary that is resident on the remote computer system to a set of actions performed by the user.
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