US Patent 8140387 Customer retention systems and methods

A method of communicating a renewal incentive for an expiring account to a user of the account. The method includes the steps of identifying a renewal date for the account with a host computer, and calculating whether the account qualifies for the renewal incentive based on account history accessible by the computer. The method also includes sending renewal data to the user about the renewal date, and the renewal incentive, for the account. The renewal incentive is effective upon renewal of the account, and the renewal incentive includes an enhancement over a current feature for the account.