US Patent 8160917 Computer-implemented promotion optimization methods and systems

Computer-implemented systems and methods for determining promotion prices for a plurality of items. A system and method can be configured to receive electronic data about items for a promotion event and to receive electronic data about vehicles for a promotion event. An optimizer, which is implemented on a data processor, includes or has access to an optimization formulation for determining optimal promotion prices for the items and for determining assignments of the vehicles to the items for promoting the items during the promotion event.